Find My Angle reads your product, maps every market you could serve, scores them to find the one you can actually win — then rewrites your homepage to match.
Most founders rewrite the same pitch to the same buyer ten times. The real unlock is usually a sharper angle: a more valuable, more winnable ICP you hadn’t considered.
Find my angle — $9See what you get →~10 minutes of input. One-time $9 — no subscription.
Built on the positioning playbook behind 500+ B2B homepage rewrites
Placeholder logos — swap for real customers once live.
The hardest positioning mistakes aren’t about words. They’re about who you decided to sell to.
You’re too horizontal — “software for everyone” — so no single buyer feels like it’s built for them.
You’re aimed at a crowded segment where you can’t out-position the incumbent, instead of an underserved one you could own.
There’s a more valuable ICP hiding in your customer list — higher ACV, sharper pain — and you’ve never named it.
A consultant would find it in a two-week, $10k–$30k sprint. You need the answer this week, for a fraction of that.
Find My Angle runs the same four steps a positioning consultant does — Discover → Decide → Define → Express — to find the market that makes you thrive, then build the page around it.
Map every segment and surface ICPs you didn’t know existed.
Score them to find the one you can realistically win.
Lock the positioning strategy for that angle.
Turn it into a before/after homepage with copy.
Find My Angle slices your market seven ways and fills in real candidate segments for your product. This is where the ICPs you’d never have brainstormed show up.
| Geography | Business model | Industry | Company type | Team | Role | Use case | |
|---|---|---|---|---|---|---|---|
| Ex 1 | North America | SaaS | EdTech | Mid-market | Sales | VP Sales | Campaign mgmt |
| Ex 2 | Europe | Marketplace | PropTech | Series A+ | Marketing | Mktg Manager | Issue tracking |
| Ex 3 | APAC | Platform | InsurTech | Enterprise | Cust. Success | CSM | Event planning |
| why it matters | regs, logistics & distribution differ | stay horizontal but specific | where you have founder-market fit | sets ACV & sales motion | your entry point in | who to actually message | the wedge for PLG / early stage |
Each is a concrete combination: Role × Company × Use Case × Competitive Alternative × Problem — a real market you could attack, written out so you can judge it.
For each segment, what they use today — a rival tool, a pile of spreadsheets, or nothing/no budget. What you compete with dictates how you’d explain your value.
Every candidate ICP is scored 1–10 on four questions. The highest total is your beachhead — often not the segment you walked in assuming.
| Candidate ICP | Size sustain near-term revenue? |
Access can you reach them? |
Differentiation can you dominate the alternative? |
Problem severity compelling reason to buy? |
Total |
|---|---|---|---|---|---|
| VP Eng · Enterprise · team docs | 9 | 3 | 4 | 2 | 18 |
| VP Product · Enterprise · roadmaps | 9 | 3 | 4 | 4 | 20 |
| Center of Excellence · cost cutting | 1 | 5 | 7 | 7 | 20 |
| Founders / Head of Ops · SMB · company wiki ◀ your angle | 10 | 9 | 8 | 6 | 33 |
Example based on Fletch’s ICP Scorecard. The “obvious” enterprise segments score low on access & differentiation; the winnable angle is the one you can actually reach and dominate.
A 2×2 of the competitive landscape so you can claim open, ownable space instead of fighting the incumbent head-on.
Which segment to win now vs. how to broaden later ($2M → $10M → $50M). Position for your next milestone, not your someday-TAM.
Before: “All-in-one software for carriers to strengthen your operations.” → After: “The TMS for bulk haulers.” Same product. A sharper, more winnable ICP — and suddenly the homepage writes itself.
For your chosen angle, Find My Angle writes the strategy down — the internal source of truth so every team tells the same story (and clarity doesn’t erode over time).
Primary & secondary anchors — the reference points your story hangs on
The positioning equation — Use Case · Competitive Alternative · Problem · Differentiation
Category — claim an existing one (budget already exists) or create a new one
Thesis & Risks — why this bet wins, and how it could fail
Capability → Feature → Benefit translation for each thing you do
The “X for Y” one-liner — instant comprehension
Anti-value prop — what you’re deliberately not, so you stand out
Anchor: use case
Same buyer, tighter message. Quickest to ship, smallest upside.
Anchor: company + use case
Re-aim at the top-scoring ICP. Bigger lift, still defensible.
Anchor: new category
Own a new term. Huge upside, needs budget & education.
Each angle comes with its thesis, its risks, and a sample hero — so the choice is yours, not the tool’s.
Selling to a buying committee? Get the value translated for each seat at the table — User · Champion · Decision Maker · Financial Buyer · Technical Influencer — split into product outcomes vs. business outcomes.
Only now does it touch the page. You get your current homepage next to a rewrite built from the 7 essential sections, with production-ready copy color-coded back to your anchors.
Targeting more than one segment? Generate a tailored page for each — because one global message can’t reach every buyer. Growth+
Markdown, Figma-ready wireframe, or a share link — plus voice + do/don’t guidelines so the message stays consistent everywhere.
No vague “strategy.” Here is the literal list of what one run produces.
So there are no surprises: you get strategy + structure + copy — not visual design. No brand colors, fonts, or imagery in the output. The copy is ready to ship; the pixels are your designer’s job.
| Find My Angle | Positioning consultant | Doing it yourself | |
|---|---|---|---|
| Finds new ICPs / markets | Yes — scored & ranked | Yes (human-led) | Whatever you brainstorm |
| ICP scorecard | Yes | Sometimes | Rarely |
| Positioning strategy brief | Yes | Yes (6-slide deck) | No |
| Before/after homepage + copy | Yes | Yes | You write it |
| Time to result | Minutes | ~2 weeks | Weeks of flailing |
| Cost | $9 one-time | $10k–$30k per engagement | Free + your time |
| Iterate / re-run | Unlimited | Costs another engagement | Unlimited, but slow |
| Best for | Founders who want speed & options | Teams that want hand-holding | People with deep PMM skill & time |
Want the full white-glove sprint with live workshops? The original done-for-you engagement is still available from $10k →
“We thought we sold to enterprise IT. The scorecard pointed us at ops teams at fast-growing startups — higher intent, easier to reach. We re-pointed the homepage and inbound doubled in a quarter.”
[ Name ] — Founder, [ Company ] · illustrative placeholder, replace with a real quote
A “run” = one full analysis for one product: discovery → scorecard → strategy → before/after page. Pay once. No subscription.
Pay per run. No subscription, no card kept on file.
Everything is included — no tiers, no upsells. Run again whenever you need it.
Can it really find a market I haven’t thought of?
It surfaces candidate segments by slicing your market seven ways and scoring each — including ones founders routinely overlook. It won’t invent customers out of thin air; it makes the option space visible and ranks it. The judgment call stays yours.
What if I already know my ICP?
Great — then the scorecard either confirms it (useful ammunition for the team) or shows a sharper sub-segment within it. Plenty of founders keep their market and just walk away with a tighter angle and a better homepage.
Is this just an AI copywriter?
No. Copy is the last step. The core is strategy: segmentation, an ICP scorecard, and a positioning brief. The homepage is the output of the thinking, not a replacement for it.
Will this improve my conversion rate?
Clearer positioning usually helps — but if you change who you target, conversion can dip at first because your old ads send the old audience. Sustained lift comes from aligning your whole funnel to the new angle, not just the homepage. We’d rather say so up front.
What do I need to provide?
A URL and ~10 minutes: what you do, who’s bought so far, and what they used before you. Optional extras (a demo video, sales-call transcripts, your customer list) sharpen the ICP scoring.
Does it design my homepage?
No — you get strategy, structure, and copy, not visual design. No colors, fonts, or images. Hand the wireframe and copy to your designer, or paste the copy into your existing template.
Do you interview my customers?
No. You’re the expert on your customers. Find My Angle works from your inputs plus proven positioning patterns. Add call transcripts or your customer list and the scoring gets sharper.
Multiple products or clients?
Run each one whenever you need it — it’s $9 per analysis, paid once, with no subscription and nothing kept on your card. Re-run as often as you like; you only pay for the runs you start.
One analysis, $9, paid once — market map, ICP scorecard, and your angle, in minutes.
Find my angle — $9See an example →How it works · What you get · Examples · Pricing · Changelog
Positioning playbook · ICP scorecard guide · 7 homepage sections · Before/after gallery
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